Leather Bags with a Different Kind of Style

Building a community of women around Urban Southern and high quality leather bags.

AT THE HEART OF URBAN SOUTHERN

At the heart of our vision behind Urban Southern is the notion that practical, high-quality leather bags are for every woman. (And dudes that 💖 our bags, too.)

We’re Everyday Women

As we filled our VIP seats at both of the runway shows we accessorized at New York Fashion Week, we were completely delighted that we had folks coming from every walk of life.

We had mamas.
We had stylists.
We had cousins.
We had friends.
We had models.
We had buyers.
We had bloggers.
We had women AND men.
We had everyday people who showed up, just like us.

Aren’t we all everyday people?

Making Fashion Relatable with Leather Bags

When Regina sketches a new bag design, it’s never about unattainable, unrelatable fashion. It’s never about one woman being better than another woman because she carries a certain bag, dresses a certain way, comes from a certain neighborhood, or has a certain level of education.

The first time we showed our website redesign to a Nashville stylist that we were having coffee with, she said, “I like it. It’s so relatable. It doesn’t make me feel like I shouldn’t be here.”

We loved that feedback. In that moment we both looked at each other and knew we were hitting a bullseye on a concept that we want to communicate with you. Urban Southern is a relatable style brand for everyone, everyday.

Women carrying their Urban Southern leather bags.

Staying Grounded at New York Fashion Week

As we went into the big city fashion week thing, we remembered that this is US and this will continue to be US.

We stayed grounded. We learned a lot.

We experienced fashion industry drama that we’d only read about before. Our new Spring Line received plenty of love from those who saw it on the catwalks and around Manhattan, but we also encountered people who told us we didn’t belong there.

You know that didn’t bother us.

We know we’re doing something different with this brand and this experience proved to us that we’re doing something right.

Meg Delagrange and Regina Bauman working with Urban Southern, editing photos in Lower East Manhattan during New York Fashion Week.

We’re Building a Community

We have all known the long loneliness and we have learned that the only solution is love and that love comes with community. ― Dorothy DayClick To Tweet

We grew up in small, close-knit communities. There were both positive and negative things that came from our secluded, conservative backgrounds. We have chosen to hold to the good from that sense of community. Today we are building a special kind of community around our brand.

Seeing photos of our leather bags in everyday life with style bloggers, micro influencers, or simply browsing our hashtags #USgoeseverywhere and #UrbanSouthern always renews our passion for what we do.

Friends Help Each Other

“You’re going to New York Fashion Week? What are you going to wear?”

It’s the first question we were asked over and over when our friends found out we were headed to NYFW17.

Regina has a solid sense of her personal style and she also likes to plan things out so she had her outfits picked out weeks before we boarded our flights to the Big Apple. We sent lots of outfit ideas to each other and read articles about what you should or shouldn’t wear to Fashion Week. (Hint, there are no conclusive answers.)

After lots of idea hunting, I still didn’t know what I would wear.

You see, I live my life via the delicate science of riding by the seat of my pants.Click To Tweet

The week before our trip, I had a key conversation with my stylish friend Mary June Miller.

Mary June Miller styles her Urban Southern Leather Bags

Isn’t she fabulous?

I told Mary June that I wanted to dress with my own eclectic flavor and give a nod to our Amish heritage. She gave me key advice to choose classic wool pieces, good basics, and cropped pants.

3 Days before My Flight: I found a wool cape-style street coat and a mink fur leather vest from Olde Town Exchange.
1 Day before My Flight: I made my own pair of cropped jeans from a classic pair of Levi’s.

I also wanted a black wool Amish hat, the church kind that our Grandpa wore. Our friend Marie was able to get one from her Amish neighbor and brought it to New York for me on the night of the first runway show we accessorized.

Leather Bags and Classic Style at New York Fashion Week

I felt truly proud of my personal style at Fashion Week with my Amish hat and the circle tote from our new Spring Collection. I was even given the opportunity to walk the catwalk with this bag!

I just want to know how that Amish man would feel about his old hat being on a fashionable woman's head.Click To Tweet

Ladies, we need each other! We are women without rival. We are community over competition.

Take Yourself on a Date

We love this styled photo shoot with the Half Moon Bag by Mallory on the Moon

Mallory asks, “If you can’t love yourself, how do you expect to love someone else?”

Styled photoshoot with Simplistic Joys and Leather Half Moon Bag

Styled photoshoot with Simplistic Joys and Leather Half Moon Bag

Put Your Leather Bag to the Test

Danny Murtaugh from @MemoryCardFull is testing out a new leather backpack design for us. What do you think?

Danny Murtaugh from MemoryCardFull styles a new leather bag design

Black + Brown are a Match Made in Style Heaven

Merjem Bajrami Duriqi with @MeMissGirl styled her crossbody wallet with her black outfit today. We love how she accessorized with browns and gold.

Merjem Bajrami Duriqi with @MeMissGirl styles her Urban Southern crossbody wallet with her outfit today.

A Leather Bag with its Own Character

Kelly from @HouseofAqua has been using her Market Tote for well over a year and it just keeps looking more beautiful as the leather develops its luxurious sheen, known as patina. We love everything that Kelly does, from her interesting thrifting hauls on Youtube to her clean interior design styles on Instagram.

Kelly from House of Aqua, out and about with her Market Tote

Friday Favorite: The Urban Tote

Stephanie loves the Urban Tote so much that she has featured it in her blog’s Friday Favorites twice.

One weekend Stephanie was at church and met our dear friend Marie who also carries an Urban Southern bag.

We keep saying it: leather bags bring women together. And it's true.Click To Tweet

Stephanie Spring's Friday Favorites

The Perfect tote for carting around 145 things

Shelby from Simone Plus says, “The Market Tote is big and roomy — what every mom needs! It doesn’t have any pocket so it is so easy and simple — perfect for farmer’s market runs, a work bag, or carting around the 145 things you just bought from Target. I used it as my personal carry-on item on our recent flight to Portugal and it was able to hold SO MUCH stuff!”

Carrying the Leather Market Tote

The Mom with Sassy Shoes

The first time Sherri, from Rage Against The Mom Jean, wore this outfit, she got schooled by her 7-year-old. Apparently, her shoes were “too sassy” and they made her look “mean”.

We had to giggle when we read this because well, we both have 7 year-olds and we know just how opinionated they can be!

Work it, mama. You make the Market Tote look good.

Styling the Market Tote with a Tunic and Flared Jeans

Mom and Me Leather Totes

Last fall we introduced our holiday special, a mini version of our popular Market Tote. It was wildly popular. When we discontinued it after Christmas, we had over a dozen requests to bring it back. You know we like to keep our ladies happy, so we listed it back in our shop.

Andrea from Momfessionals reviewed the Mini Market Tote for us last year. Recently she shared new photos of her and her daughter with us. They are as adorable as two peas in a pod with matching leather totes.

Momfessionals with her daughter and their leather bags.

Thank you for being here.

We would not be US without YOU.

#USgoeseverywhere

Tag your Urban Southern bag selfies on Instagram with #USgoeseverywhere or #urbansouthern and show us how you’re using your leather bag in your everyday life. We would love to see your photos and celebrate YOU.

9 Comments

  1. Sherri on February 22, 2017 at 8:23 am

    Thank y’all so much for including me in this post! I am 100% obsessed with your bags, and the new spring line is AMAZING. Congratulations!

    • Meg Delagrange on February 22, 2017 at 8:28 am

      You’re so welcome! Thank you for supporting US!

  2. El on February 22, 2017 at 9:10 pm

    Today at my local yarn shop, a lady complimented my own handmade bag. Another lady said “she also has a gorgeous leather bag”. I turned and said “look, it’s right here”, I held it up with the strap extended and showed them how easy it is to whip it out and it becomes a fabulous little crossbody. They gasped, I told them that these are handmade from leather that comes from Auburn, (I was in BG) I told them you, the designers were Amish and you and your bags were at New York fashion week. Their mouths were open in shock and delight! As I turned to go I heard a voice quietly say “she also has a gorgeous backpack”. Yes I do, I thought, and how I love my Urban Southern pieces that are truly locally made.

    • Meg Delagrange on February 23, 2017 at 8:18 am

      Thank you so much, El. What do we even say, your comment makes us feel so loved and so proud!

  3. Kathy on May 4, 2017 at 10:24 pm

    I love that you didn’t let NY define who you are!
    Exactly right, being a community- strengthens us. One of these days I will buy a bag from you, you just wait and see! 😉

    • Meg Delagrange on May 5, 2017 at 8:44 am

      We can’t let anyone or anything define us, each one of our callings is unique to our own purpose in this world. You are an important part of this community as you find your own journey, Kathy! Thank you for being here! And we can’t wait to send you that leather bag.

  4. Nathan Garber on May 5, 2017 at 12:12 am

    As an ex-amish, i found wearing the amish hat to NY awesome and amusing!!! You guys are great!! “Cheers” from a fellow entreprenuer.

    • Meg Delagrange on May 5, 2017 at 8:43 am

      Ha, thank you Nathan! I knew a few people would get a kick out of that! I wear that hat everywhere now, it’s my signature. Cheers to your own journey!

  5. Zardi on January 25, 2018 at 5:46 am

    Meg you nailed it! I love this post and the collection of leather bags you added in this it’s just awesomeee!!!

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