Meet Urban + Southern
FROM AMISH TO FASHION TO EMPOWERING WOMEN
1980s: BORN AMISH
We, Regina and Meg, were both born Amish and grew up as the best of friends. Growing up, the focus of our culture was on simplicity and practical things. Our twenties took both of us away from our traditional settings—even living life abroad in different countries. However, we treasured the roots that helped us to grow into the strong women we are becoming.
2014: THE BEGINNING
Valuing the rich heritage of our backgrounds, Urban Southern’s founder Regina Bauman, wanted to create timeless leather bags that would simply fit the everyday lifestyles of women from all walks of life. With the encouragement and expertise of her husband, a third generation leather craftsman, Regina's vision began to take shape.
2016: WORKING TOGETHER
Meg Delagrange, Regina’s cousin, was Urban Southern’s first brand ambassador as a participant to test Regina’s designs in her everyday life. The girls grew up dreaming about working together. At the time Meg was the Creative Director of an agency. Having the skill set to build an online presence and believing in what Regina was doing, Meg left her position to join Urban Southern.
A BRAND BY WOMEN FOR WOMEN
We believe that we represent a unique voice for women. Bonds between women are at the core of our values — a bond that is forged through recognition of beauty and strength in all women. In the safety of a tribe, we found our voice and have a mission to help women find theirs. We share our personal stories so that others can connect and grow with us. We believe that honesty is the key to successful innovation in our products and ideas because it keeps us focused on becoming better at what we do.
A SWEET JUXTAPOSITION
We believe that life is experienced best as a sweet juxtaposition of new and old, of hard and soft, of experiencing the excitement along a bustling urban street and the peace of a quiet morning filled with warm sunshine. We believe in living lives full of dreams and adventures while always valuing the journey that has made us who we are today.
HANDCRAFTED LEATHER BAGS
Each piece of leather that we use has a story of its own. Our leather, which is a byproduct of the food industry, is sourced from local tanneries. Using clean, minimal design, we handcraft each one of our bags from full grain leather that hasn't been sanded down or processed. Authentic leather has a way of growing on you as you carry it, becoming a part of your life as it takes on the unique markings of your journey.
This is US
Get to know the women behind the brand
Founder & Designer
Married to a leather craftsman. Loves spending time with her man in his saddle shop. Visionary mom of two beautiful children. Lives in the heart of Tennessee. Carries the Market Tote to the library with the kids and grocery shopping. The Half-Moon bag is her top choice for a weekend in Nashville. Favorite activities include cooking and sarcasm.
Branding & Marketing
Currently finds her home in Denver, Colorado after over 22 moves between New York and Tokyo. The Backpack Messenger is her constant companion—her Macbook stays safe and protected in its own pocket. Loves team meetings on Snapchat. After hours, you may find her painting in her studio or sharing heart to heart thoughts on Instagram.
DESIGNER & PRODUCTION MANAGER
Ruby is Regina’s little sister. She is the 5th born out of 10 children. Her ride or die is the Crossbody Wallet because she can shop hands-free while wearing it, use it only as a wallet, or use it as a clutch for formal occasions. Constantly seeks out new experiences. Loves reading, Netflix binging, camping, and spending time with her niece and nephews.
Proud High School teacher by day. Brilliant editor for Urban Southern by night. From Amish, to serving a tour in Iraq, to getting a degree, life has quite an adventurous path picked out for our cousin, Mary. She soaks up life during the weekend with long runs in the woods or visiting a new coffee shop, devouring literary genius with a red pen.
Born and raised in Costa Rica. Works with Ruby in the shop making all the bags. Has always loved leather and creating things with her hands so she loves her job. Loves carrying the Circle Tote, Barrel Crossbody , and Crossbody Wallet because they go perfectly with her style. Brittany also enjoys sketching and hiking in her spare time.
A southern girl from the rolling hills of Tennessee. Coming from a large family of 13, Jenn thrives from interacting with people on a daily basis and loves her job because of it. She says that she would be ridiculously lost without her Crossbody Wallet and Urban Tote. You won’t catch her anywhere without them! Deliciously prepared and presented food is her passion. Enjoys reading, outdoor adventures and traveling globally.