About Us

Meet Urban + Southern

Photos of Meg and Regina at Amos and Ida's House, Circa 1988
Amos and Ida's House | Circa 1988
Urban Southern About Us Image, Meg Delagrange and Regina Bauman
Clingman's Dome, Smoky Mountains | Autumn 2016

Experiencing the best of both worlds.

Two cousins were born Amish and grew up as the best of friends. What do you call that, friendsins? Our twenties took both of us away from our traditional settings—even living life abroad in different countries.

Regina fell in love and married a third generation leather craftsman in the heart of Tennesee. She also fell in love with all things leather. Valuing the simplicity of our backgrounds, Regina wanted to create timeless leather bags that would simply fit your everyday.

Regina shipped nearly every one of her new leather bag prototypes to her friendsin, Meg. The first time Meg cracked open a simple, beautiful box from Urban Southern, she was hooked on owning leather.

In the fall of 2016 we joined forces—along with our twin daughters who were born four hours apart. We believed it was no coincidence that the initials of Urban Southern spelled US. We felt excited that women from every walk of life connected with this brand.

We believed this brand would be much bigger than the two of us and we decided that true, honest friendship resided at the core of its values.

We dreamt of how this brand could live on to empower the lives of women everywhere.

US = Community


Regina's vision in designing and creating each product is to combine the beauty and durability of leather into bags for the everyday woman. Women like you and I, who simply want a high-quality bag that is practically made for our everyday.

At the heart of our brand is a strong sense of community that empowers others. Urban Southern is for everyone.

Urban Southern is US, all of US.

The Women Behind Urban Southern

Regina Bauman, founder of Urban Southern.

Regina Bauman

Founder & Designer

Married to a leather craftsman. Loves spending time with her man in his saddle shop. Visionary mom of two beautiful children. Lives in the heart of Tennessee. Carries the Market Tote to the library with the kids and grocery shopping. The Half-Moon bag is her top choice for a weekend in Nashville. Favorite activities include cooking and sarcasm.

Meg Delagrange, CMO of Urban Southern

Meg Delagrange

Branding & Marketing

Currently finds her home in Denver, Colorado after over 22 moves between New York and Tokyo. The Backpack Messenger is her constant companion—her Macbook stays safe and protected in its own pocket. Loves team meetings on Snapchat. After hours, you may find her painting in her studio or sharing heart to heart thoughts on Instagram.

Ruby Schwartz, designer and production manager at Urban Southern.

Ruby Schwartz


Ruby is Regina’s little sister. She is the 5th born out of 10 children. Her ride or die is the Crossbody Wallet because she can shop hands-free while wearing it, use it only as a wallet, or use it as a clutch for formal occasions. Constantly seeks out new experiences. Loves reading, Netflix binging, camping, and spending time with her niece and nephews.

Mary Henke Testimonial About Backpack Messenger

Mary Schwartz


Proud High School teacher by day. Brilliant editor for Urban Southern by night. From Amish, to serving a tour in Iraq, to getting a degree, life has quite an adventurous path picked out for our cousin, Mary. She soaks up life during the weekend with long runs in the woods or visiting a new coffee shop, devouring literary genius with a red pen.

Brittany Hershberger, Production Assistant at Urban Southern

Brittany Hershberger

Production Assistant

Born and raised in Costa Rica. Works with Ruby in the shop making all the bags. Has always loved leather and creating things with her hands so she loves her job. Loves carrying the Circle Tote, Barrel Crossbody , and Crossbody Wallet because they go perfectly with her style. Brittany also enjoys sketching and hiking in her spare time.

Handcrafted in the Southern U.S.A.

Full Grain Leather

Each Urban Southern bag is handcrafted from a single piece of full grain, saddle leather. Our locally tanned cowhides have not been sanded down or processed. The full grain remains in the leather, retaining optimal durability. Each piece varies slightly in color tones, with beautiful natural markings.

Handmade With Love

As a family owned business we handcraft each Urban Southern bag — from choosing our leather from local, southern tanneries and creating our own patterns to stitching the bags and hand stamping the leather.

Timeless Design

Simplicity in fashion is the element that makes it timeless. Using clean, minimal design, we create leather bags for everyday wear that are fashionably timeless. As your leather bag accompanies you on your journey through life, it will absorb pieces of your story and become truly unique to you.